WHY NOT PR Oy is a small and flexible full service PR and Communications Agency with a personality. Media relations and expertise lie in beauty, fashion and lifestyle.

Whether you're looking to establish a category, disrupt the Finnish market or become a thought leader, our first task is to understand your business goals and budget and effectively shape a communications strategy around them. The brands that WHY NOT PR represent are all treated as unique individuals with different communication needs. This means that the strategic communication and PR strategy for each brand is tailored to fit the exact needs of the brand.

Our approach to PR and communications is based on our passion and skill to produce high quality content and services, which present your message in a context which inspires, educates, informs and entertains. All communication and events can be tailor-made for the press, trade influencers or social media. Collaboration with us is always personal and straight forward.

Nora Soini

Nora Soini CEO

During my 20 year career in fashion and lifestyle communications I have built up strong relations with a vast variety of medias and relevant trend makers within the lifestyle segment.

For the last 15 years I have worked with the global cosmetics company L’Oréal Group in varying positions, of which 6 years as the L’Oréal Finland PR Manager, responsible for the external communications of all four divisions.

I am a trustworthy and energetic business partner who both clients and media stakeholders enjoy working with. Great stories aren’t born accidentally: ambition, passion and contacts are needed to make them a reality..